Turn a photo into your next video idea.
PreShoot is an AI-powered creative production platform helping creators transform ideas into production-ready content.
The camera isn’t the bottleneck. The blank shot list is.
Every creator knows the feeling: gear charged, location scouted, and no clear idea of what to actually shoot. Ideation is unstructured, inconsistent, and disconnected from what a creator is looking at right in front of them. Generic content tools make it worse — they generate ideas with no sense of a creator’s niche, gear, or style, so nothing feels usable.
Photo-to-video ideas, tuned to how you actually create.
PreShoot turns a photo into a set of concrete video ideas, grounded in a creator’s persistent context — their niche, their gear, their style. Instead of a generic prompt, a creator gets a shot they could film today. It’s the tool Daniel Liu built for the exact moment he used to get stuck as a working videographer and photographer.
From photo to shootable idea in three steps.
- 01
Bring your photos
Upload a photo, a location, or a product shot — whatever you're starting from. PreShoot reads the visual context directly.
- 02
Set your creator context
Niche, gear, and style persist across sessions, so every idea PreShoot generates already fits how you actually shoot.
- 03
Get production-ready ideas
PreShoot returns concrete video concepts, not vague prompts — shot ideas you could start filming the same day.
What’s in PreShoot today.
Photo-to-video ideation
The core loop: turn a single photo into a set of concrete, shootable video ideas in seconds.
Persistent creator context
PreShoot remembers your niche, gear, and style, so ideas get more relevant the more you use it.
Director AI
A conversational creative partner for going deeper on a concept, with full history so nothing gets lost.
Cross-device sync
Start an idea on your phone before a shoot, pick it back up on desktop when you're editing.
Built for daily use
Designed around a fast, mobile-first capture-to-idea flow — camera and camera-roll upload both built in.
Simple, honest pricing
A usable free tier plus a subscription for creators who want unlimited ideation, managed through a self-serve billing portal.
The default first step of a creator’s workflow.
Daniel Liu is building PreShoot to become the layer every creator opens before they pick up a camera — the place where a location, a product, or a passing idea turns into a plan. Long-term, that means deeper creative direction, tighter integration into a creator’s actual production workflow, and support for teams, not just individuals.
Daniel Liu, Founder
Daniel Liu is an Australian entrepreneur, filmmaker, and photographer based in Perth. He founded PreShoot after running his own content practice and hitting the same ideation wall as every other creator — then built the tool he wished existed. He also founded TeachLoop, a learning platform, and continues to shoot and create under @danielvisualmedia.